A Senior Creative & Visual Designer and Management Consultant.
I'm passionate about developing and managing brand identity systems, consumer-led experiences by crafting meaningful stories.
Just a couple of superpower, finished Psychology at Yale
B.A Graphic design at SIAD, University College Surrey, UK
Major music composition & Guitar at Musicians Institute, LA, USA
Major in Photography at C.E.V. Madrid, Spain
Over a decade of extensive experience designing, managing and working with large teams on a variety of digital products with great attention to detail in design foundations. Is results-focused with a commercial and consumer mindset while highly motivated.
Has specialities include: Creative direction, graphic design, brand design, digital UX & UI design incl. TV, print design and packaging design, developed through working in large multinational organisations locally and internationally.
Has proven experience managing senior stakeholders, leading squads and can work under pressure to meet tight deadlines.
Creative Direction, Visual Design:
- Brand strategy & design
- Creative direction
- User-centered design
- Delivering end to end customer journeys
- Product visual design for mobile, desktop & TV
- Packaging design
- Creative & deep process thinking
- Pushing boundaries & behaviors
- Problem-solving, concepting, scoping, wireframing and prototyping
- Using insights to creatively and strategically engage customer and brand
- Chapter Lead
- Senior Visual Designer
- Create assets that live and breath
- Build tools, utilities and/or applications
- Adobe Product Suite
- Apple & Android
- Google Suite
With more then a decade of working product design and technology experience, I bring together a functional
agile squad(s) to assist me to execute. My focus is Human-centered UX product design, facilitating design sprints, creative
thinking and bring viable ideas to life.
Our fees are competitive and I/we only charge for the time you use.
Key focus is on understanding user behaviours, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. Also, user experience research allows to draw out feelings, thoughts, and situations users go through as they interact with products, services, and systems. We take a qualitative or quantitative approach to user testing and research.
Agile Sprint Approach:
Defining and framing a 'Problem Statement', facilitating a lean design sprint, performing research and competitor review, process analysis, defining customer journey(s), planning & re-engineering processes, prototyping, lo & hi-fi visual design, stakeholder management, project scoping and budgeting, backlog grooming, retrospective team planning & tribe presentation.
User Interface Design & Copy:
Art Direction & Creative Direction, Conceptual Design, User Interface Design & User Experience, Typography,
Graphic Design, Illustration, Photography and Copywriting.
Partner CX, Management Consultant
Senior UX/CX/SD Consultant
Technical Business Analyst
2006 - Senior Art Director Draftfcb in Madrid, Spain
2007 - Creative & Strategy Director Deltobran in Sydney, Australia
2010 - Global Head of Design Eyecorp in Sydney, Australia
2012 - Head of Design GHO in Sydney, Australia
2012 - Lead Digital Designer Naked Communications in Sydney, Australia
2013 - Senior UI Designer Wilson Fletcher in Sydney, Australia
2014 - Head of design & branding Fetch TV in Sydney, Australia
2018 - Design Director at News Corp in Sydney, Australia
2020 - Partner, Creative & Visual Design at /AVOCA Ventures in Sydney, Australia
2020 - Senior Design Consultant at BizCover in Sydney, Australia
2020 - Appointed to the Partner team /AVOCA Ventures in Sydney, Australia
I work through /AVOCA Ventures as a Senior Creative & Visual Designer, Management Consultant working with brands, product and/or agency, bringing assets to life, making products live and breath.
Managing senior business stakeholders, creatives, set up and oversight of creative & design programs of work, ensuring VD projects adhere to standard human-centered design effectiveness principles, framework, system and are resourced accordingly.
Some brands I've worked with are Netflix, News Corp, Naked, Fetch TV, Telstra, Optus, Westpac, Commonwealth Bank, ING, Suncorp Bank, Macquarie Group, Fujitsu, Sage, News Corp, Heineken, Southern Comfort, Hendrix, Cutty Sark, EMI, Haier, Nivea, Cirque du Soleil,m Ericsson, SBSm Fetch, Consumer NZ and BizCover.
/AVOCA Ventures supports companies in FinTech, Banking, Technology, Telco, Insurance, Finance, Industry, Government and Agency.
/AVOCA Ventures | The UX / CX / SD Management Consultancy
Involvement: Lead, Senior Creative & Visual Designer / Management Consultant.
We are currently hiring, to see a list of JD's click here
Ventures /Investments | FX & Metals Algorithmic Trading / IG.com
/AVOCA Ventures own a private fund purely run by high-speed computers programmed to follow a defined set of instructions for the opening and closing of trades, designed based on strategies devised by a analyst.