Finding the Tribe Social Fitness Magic Ingredient

About This Project

At Tribe, we will make you feel welcome and comfortable. You will have plenty of contact with us along the way. Tribe‘s not a place where you sign up and then are left alone. We’re the opposite of that. At Tribe we are passionate about your results: Weight loss, toning, trimming and getting lean. It is what we love to do, says Mark.

Tribe Social Fitness is an outstanding fitness facility in Sydney’s Sutherland Shire.

Tribe offers 1 on 1 Personal Training, Group Personal Training and the best value membership in the Sutherland Shire with over 65 classes per week.

The AVOCA Ventures team have been retained to look at the Tribe business and offering holistically as a whole. We will use disruption design techniques to understand customer behaviour on and offline inversely scale the business by injecting our Customer Experience and User Experience, Creative, Print, Digital Media, Social, Video, eCommerce, Strategy and Software Applications expertise throughout the course of the next intense 13 to 26 weeks, with a 12 month retained runway to scaling the Tribe business strategically.

Tribe will be AVOCA Ventures largest Health & Fitness account thus far following Flow Athletic.

We are very proud to be working in partnership with Mark Capelin the Founding Partner of Tribe. It’s in our AVOCA makeup to ‘change peoples lives’ by way of our enthusiasm to innovating the gym, health & fitness industry ethically — having proven experience over the last 3 years working in the mental health space, says Bart.

Follow our progress on or which we’re in the process of transforming as to hit some short-term objectives being; ranking, traffic and lead generation.

Our mission will be to learning Tribes #magic and bottling it.



Backend Development, CMS, Communications, Community Management, Copywriting, Creative Direction, Creative Strategy, Cross Channel Planning, Cross Channel Strategy, Digital Branding, Digital Media, eMarketing, Frontend Development, Mobile, Project Management, Search Engine Marketing, Social Media, Support & Maintenance, UX Design, Video Production