BizCover.com Transformation
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BizCover.com.au is the number one online business insurance comparison engine & third party insurance provider across Australia, N.Z. & the U.S.
Why did BizCover engage Avoca?
Avoca led BizCover through their first major capability & product design transformation.
What Avoca did.
● Product Team Capability Uplift
● Lead Generation Strategy
● Real Time Component Library Analytics
● Campaign Development for Traditional and Social Channels.
● Customer Experience Insights
● Senior UX Product Design
● Service Design Journeys
● Management Consulting
Result/outcome:
Leveraging CX and real-time data analytics, we identified key buying behaviours and new personas. We built out new experiences to target online consumer needs resulting in an increase of leads per day, reduction of CPA and an increase in the e2e product conversion funnel.