Blog

CCD-Process
What is User-Centered Design?

User-centred design (UCD) is a collection of processes which focus on putting users at the center of product design and development. You develop your digital product taking into account your user’s requirements, objectives and feedback. A more formal definition is the one provided by the Usability...

wireframes_example
The Definition of User Experience (UX)

Summary: "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products...

Customer Persona
How to Structure a User Story & Customer Personas

There are many ways to structure user stories and indeed, some software development methodologies offer very specific guidelines. For the purposes of technology selection, we suggest a seven-part structure for each: Title: The name of the journey Task profile/persona: The person’s role, including a named persona to...

hamburger mobile menu
Death by Hamburger

Oh, the hamburger menu. Just came across this, on uxdesign.cc written by Fiona Foster. She writes: I was reviewing my work on a mobile app with another designer, when he asked me why I didn’t use a hamburger menu for the app’s main navigation. The question caught me off guard....

chatbot
AI, Chatbots, UX and what’s in store for the Future

Just came across this article in UX Mag speaking about Chatbots which is a pretty hot topic right now, written by Tanya a UX designer working at the Gov of Canada. It seems like we're on the cusp of doing amazing things with chatbots and data mining, which can augment manual...

omni channel
Multichannel vs. Omnichannel Digital Marketing

Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate...