Kimmy K App
Telstra Enterprise
June 14, 2024
Nbn Co
May 10, 2023
KimmyK App
The Application is an innovative startup that has launched an MVP focused on revolutionising peer-to-peer content creation with a pay-per-view monetisation strategy. This platform empowers creators to earn directly from their audience, fostering a dynamic and sustainable ecosystem for high-quality content.
Why Kimmy K Engaged Avoca
Avoca was engaged to architect, service & experience design, as well as deliver the MVP application into the North Americas market.
What Avoca did.
● Product Team Resourcing
● To Market Product Strategy
● Full Brand Development
● Product Development & Design
● Service Design, Campaign
● Campaign Development for Traditional & Social.
● Customer Experience Insights
● Experience Product Design
● Service Design Journeys
● Management Consulting
Result/outcome:
Leveraging SD, CX, XD, and ECD Business and Product Research, we were able to identify key buying behaviours and new personas. We were able to design & develop a field service product offering along with a 'go-to market strategy', launching a product in a target demographic which resulted in high absorbtion.